While competitors chase AI buzzwords, learn how to strategically implement generative AI for real competitive advantage. 👉 Start with our practical AI implementation kickstart toolkit.
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While ChatGPT, DeepSeek, Midjourney and other AI tools are transforming how we work, it's hard to separate genuine innovation from hype. This book explains how generative AI really works - in clear terms that don't require a computer science degree.
Written for readers with basic tech knowledge, this guide gives you the understanding you need to evaluate AI solutions and their potential impact. No dense technical jargon - just clear explanations that help you stay ahead of the curve.
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"I lack the basic understanding of the underlying concepts and their implications... This is where the book helped me a lot! I particularly liked the summaries at the end of each chapter and found them very helpful."
— Business Professional
"Contains a lot of up-to-date information and detailed, analyzed content. The book is well written and easy to read (...) currently the book that has inspired me the most."
— Advisor and Expert for Business Model Generation
"The Author does an excellent job of explaining complex topics clearly and provides the fundamentals for everyday use (...) Highly recommended!"
— Product Owner
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